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FOR MORE INFORMATION, CONTACT:
Tracy Nackel, TEN Marketing & Public Relations, tnackel@cox.net, 760-420-1602
Vanessa Price, TEN Marketing & Public Relations, readthegreens@aol.com, 714-544-6515

GolfGym® Introduces the New Joey D Signature Series PowerBandz

SANTA ANA, CA – January 26, 2009 – GolfGym, the leader in golf fitness since 1987, today announced the introduction of its new Joey D Signature Series GolfGym® PowerBandz developed by one of the elite biomechanics, strength and conditioning coaches on the PGA Tour, Joey Diovisalvi, affectionately known by Tour players as “Coach Joey D”.  

Joey D has been a coach on the PGA Tour for over 10 years and is one of the most highly respected and sought after biomechanics, strength and conditioning coaches on Tour. He coached Vijay Singh and traveled with him to all the tournaments for seven years and for one year performed double duty as his caddy. That happened to be the year that Vijay set the record for most money earned in one season on the PGA Tour.

The PowerBandz, which are already in use by PGA Tour players in the PGA Tour fitness trailers, are both easy-to-use, portable, and includes a Joey D Instructional DVD. This compact, yet effective training tool can be used year-round to strengthen and condition the body to make it more golf fit.

“Our goal at GolfGym is to re-shape the way people think about golf and how important the body is to the overall performance and enjoyment of the game,” said Ken Pierce, president, GolfGym LLC. “The PowerBandz complements our existing product line by giving golfers the tools and techniques to achieve Tour-level fitness. On the DVD, Joey D walks you through, step by step, each movement pattern and how it directly relates to the golf swing. It’s like having him in a private lesson.”  

The GolfGym® PowerBandz are designed for the golfer looking to develop greater rotation, strength, power, flexibility and balance through golf specific movement patterns and exercises. Using these will help the golfer develop golf specific muscle movement patterns against resistance and ingrain those movement patterns in his or her body and mind.

The PowerBandz consists of a set of two 4' bands with individual handles and includes a combination door and loop attachment. It can be secured in a door jam, on a golf cart, weight machine or fence pole for a warm up or total workout wherever you choose. It is available in medium and heavy resistance levels.

When using the PowerBandz it is important to note that heavier resistance doesn’t necessarily translate into faster, more fluid swing speed. It is not designed for building muscle with as much resistance as can be generated. Therefore, Coach Joey D recommends the medium resistance for the average golfer who may or may not do any resistance training, and the heavy resistance for the golfer who does weight training regularly and considers him or herself very strong.

The PowerBandz includes an Instructional DVD featuring Coach Joey D as he walks you through all the exercises he employs on the PGA Tour with his players Pat Perez, Ryuji Imada, Charlie Wi, Tom Pernice Jr., and Tim Wilkinson just to name a few.

Joey D’s coaching methods with Vijay were highlighted on an ABC Special, Practice Like a PGA Tour Player, and a CBS Special, The Science of Golf, which showcased Vijay’s dedication and work ethic to improve his golf fitness and performance. All that hard work paid off as Vijay became #1 in the world.

The suggested retail price for the PowerBandz is $79.95.

About GolfGym®
GolfGym LLC, a Santa Ana, CA based company, is the industry leader in golf fitness. The company’s flagship product, the GolfGym® PowerSwing Trainer, was introduced in 1987 and has been used by golfers, trainers, coaches and therapists around the world to improve their golf games and golf fitness levels. This year GolfGym introduces the Joey D Signature Series of products and DVDs including the new GolfGym® PowerBandz. In addition to the PowerSwing Trainer, the company’s product line includes the GolfGym® Club 38 and Club 28 Weighted Trainers, the GolfGym® Balance Ball, the GolfGym® PowerBall, the GolfGym® PowerStance Loop, and the PowerGrip Squeasy®. GolfGym offers an affiliate program to interested website owners. For more information about this program, visit http://www.golfgym.com/affiliates. For more information about the company and its products and Coach Joey D, visit www.golfgym.com or call 1-877-4-GOLFGYM (446-5349).

Follow GolfGym’s blog at http://www.golfgymblog.blogspot.com/ or on Twitter at www.twitter.com/golfgym.
Visit http://www.youtube.com/watch?v=cJSz5a60hcA to view a product demo video featuring Coach Joey D.

For media inquiries about GolfGym or Coach Joey D, please contact Tracy Nackel at 760-420-1602 / tnackel@cox.net or Vanessa Price at 714-544-6515 / readthegreens@aol.com.