GolfGym® Introduces New Point-Of-Purchase Display

SANTA ANA, CA – September 26, 2005 – GolfGym, the industry leader in golf fitness announced today that it has introduced a new GolfGym Point-of-Purchase display to showcase its complete line of fitness products and workout DVDs featuring Katherine Roberts. The display is available immediately.

The attractive new display is reminiscent of a gym storage locker and features a removable header card. It holds up to 10 of the company’s popular PowerSwing Trainers, 10 weighted clubs and 24 DVDs. The space-saving display has a small, 26" x 17" footprint and requires very little assembly, making it perfect for retailers trying to maximize sales per square foot.

"The new GolfGym display has definitely grabbed the attention of out patrons," said Gene Kim, Store Manager, Washington Golf Center. "It clearly merchandises all our GolfGym products and features an informative header card that acts as a silent salesman, helping to enhance sales and improve our merchandising efforts."

GolfGym products include the PowerSwing Trainer, which was first introduced in 1987, the GolfGym Club 38 (about 2.4 pounds) and Club 28 (about 1.75 pounds) weighted trainers, which were introduced in early 2005, and the GolfGym Game Improvement Series of workout DVDs featuring The Golf Channel’s golf fitness expert and author, Katherine Roberts.

"We have the most innovative and effective golf fitness products on the market today," said Ken Pierce, President, GolfGym. "We developed this display to showcase our complete line of products and make it easy for consumers to quickly locate the GolfGym product that’s right for them."

"A lot of golfers think they can just go out and hit balls to stay in shape," continued Kim. "Products like GolfGym allow people to strengthen and condition golf specific muscles. Golfers who workout with golf specific exercises are hitting the ball straighter, longer and more accurately."

The patented PowerSwing Trainer is a unique training and conditioning tool designed to develop proper swing habits and muscle memory, improve club control and shot accuracy, build strength to add distance, and develop better balance and posture. The PowerSwing Trainer comes packaged in either a Personal Edition for $39.95 or a Masters Edition for $69.95. Both versions include a ProPerfect training grip, a latex PowerCord (a medium resistance for the Personal Edition and a light, medium and heavy resistance for the Masters Edition), door attachment, Quick Start Guide, pre-round warm up card, Quick Start DVD and a convenient carrying bag.

The new golf-balanced Club 38 (about 2.4 pounds) and Club 28 (about 1.75 pounds) weighted training clubs are perfect complements to the well-established PowerSwing Trainer. The clubs are proportionately weighted with the overall weight distributed the same as a traditional club, which makes them perfect as a warm up tool for golfers prior to their rounds or in a training regiment. By weighting them in proportion to a standard club, the GolfGym Club simply accentuates a golf club's natural feel. Its weight makes it easier to keep track of the head as it pulls the golfer through his or her swing. The GolfGym Club 38 and Club 28 each retail for $59.95.

The GolfGym Display is available to ship immediately. Interested retailers should contact GolfGym at 877-446-5349 for more information about the program.

GolfGym LLC, a Santa Ana, CA based company, is the industry leader in golf fitness. The Original PowerSwing Trainer has been used by golfers, trainers, coaches and therapists for over 18 years. In 2005, GolfGym added a new line of golf-balanced weighted trainers, the GolfGym Club 38 and GolfGym Club 28. GolfGym has also formed a partnership with The Golf Channel’s golf fitness expert and author, Katherine Roberts of Katherine Roberts Total Fitness. Roberts assists in the development of new products, creates instructional and training media products, and endorses the company’s product line. GolfGym products are available in over 200 retail locations in the U.S., Canada and Puerto Rico, and on their website at www.golfgym.com. For more information about the company and its products, call toll-free 877-4-GOLFGYM (446-5349) or visit www.golfgym.com.

Media Contact:
Tracy Nackel
TEN Marketing & Public Relations
760-633-1602